For South East Aspiring CEO and Executive Talent Pools: Creating Your Social Media Presence

Developed for NHS Aspiring Chief Executives and Executive Directors, this is the the third of 3 master classes delivered by Coach, Speaker, Author, Rasheed Ogunlaru. You will gain greater clarity and confidence in using social media effectively, with a clear understanding of your goals and objectives for engagement. You’ll leave with practical tips and ideas for creating impactful content, along with a defined plan of action for your next steps.

Who the session is for

For our South East Aspiring Chief Executive and Aspiring Executive Talent Pools.

About the workshop

An insightful, enjoyable and practical masterclass to help you develop the right social media presence and impact for you now as an aspiring CEO/Executive Director – and in your future CEO or Executive Director role. This session will help you explore your goals, strategy, audience, outlets, messaging and your unique voice. You will also gain valuable, tips and techniques to help you plan, prepare deliver your communications with confidence.

The session will include:
Part 1: The fundamentals
• What is social media? | Why is it important as a CEO or Executive Director | Benefits | Pitfalls
• What do you want to achieve a) generally b) through social media?
• Goal, audience, message, messenger, medium, timing
• Which outlets are apt for you, your organisation, your audiences
• Create, curate, comment, curate, connect
• Core messages | Scripts | The Power of 3 | Sandwich technique
• Risk, Reward, Reputation, Results, Relationships
• Things to think about: strategy, policy, procedure, people, reviewing + Comms Team
Part 2: Practice, Examples and samples
Q&A | Summary | Action Steps

Book your Place:

Please book your place via the green RSVP ‘Going’ button below. Places are available on a first come, first serve basis.  Although we will be able to see your name and email address upon submission, once extrapolated the demographic and protected characteristics data will be anonymised. We appreciate your support in providing this information, which will help us to ensure our leadership development interventions are widely accessible and inclusive.

The session will be delivered virtually. Links to join the workshop will be emailed to those who have booked, along with full joining instructions, one to two weeks before the workshop date.

Our Commitment:

We are committed to making our training as accessible as possible (please see our accessibility page), we are aware that there is more that we can be doing. Please do contact us if there are any reasonable adjustments that we can make to support you to be able to attend this programme by emailing us at [email protected]

About the Facilitator – Rasheed Ogunlaru

Rasheed Ogunlaru is a leading life coach, motivational speaker and leadership coach. His clients include entrepreneurs, entertainers, healers, leaders and organisations including the NHS and Civil Service. He is author of Soul Trader – Putting the Heart Back into Your Business and The Gift of Inner Success. He is the life & business coach partner to the British Library Business & IP Centre. He often appears on TV and Radio including appearances on BBC and ITV News and as a guest on BBC London Radio.

His career as a coach spans over 20 years; Rasheed qualified with distinction from The Coaching Academy with whom he has served as an associate trainer for over a decade. He is a trained trainer, a former Co-Director of Samaritans (Central London). Rasheed is also a singer-songwriter and a former Press Officer / Media & Communications Manager